Defining your best client to increase your bookings
In case you are present on Airbnb or Booking.com as host, you probably have one goal – to increase your bookings. A vacant rental property means lost money, and that’s why you must do your best to keep your property occupied at the highest possible rates.
There are many things that can help you achieve this goal. One of them has proven to be especially effective, and that’s defining your best client.
By learning who you are renting and marketing to, you will understand who your best client is. There are three things that can help you define the best client on Airbnb and Booking.com.
Checking client trends
In case you have clients on Airbnb, this task will be much simpler because you already have valuable data in your possession. The simplest way to find a definition is to take a closer look at your existing clients, especially the ones you find good or excellent. Check the information and try to understand what things these people have in common. The objective is to determine the certain patterns and trends.
So, try to figure out why they have chosen your property, what kind of values they have in common, and what are their personality traits and characteristics. After that, you will get a chance to determine client trends. Do the same with the clients that you don’t find so attractive, but still think that they are valuable. Once you check these things, you will get a better clue about the way you can communicate with them and how to provide the best services.
Start talking the same language
Each category of people has a specific way of talking and when potential clients come to your Airbnb listing, they should read information that makes them feel that you completely understand them. This means that you know exactly what they want and need. This will help you get in touch with them on an emotional level.
You don’t have to be a professional writer to create content like this. Just focus on the words and phrases that your best clients use. You also have to take care of the things that they are interested in. For example, maybe your best clients are younger folks looking for entertainment activities. Make sure that you include the entertainment options in the area where your Airbnb property is located. Do this with youthful enthusiasm. Simply, put yourself in the shoes of your clients. If you already have an Airbnb listing read our article on how to improve your listing description and start getting more bookings.
Doing client research
Finally, this activity ends with client research. Don’t stop the communication with your former clients. Don’t hesitate to ask them questions, conduct short surveys and short interviews. Of course, you don’t want to do this in an aggressive manner, but kindly ask them for their opinion about your property. Obviously, you can learn a lot from the reviews your guests are leaving once they stop using your rental property. Read these reviews and improve your services.
We hope that this article will help you identify the best clients and increase your bookings on Airbnb & Booking.com. If you have any question regarding your vacation rental please do not hesitate to contact us, we are here to help!