Top tips for using SEO to improve your Airbnb Search Position
Updated: Jul 26
It’s important to have a basic knowledge of Search Engine Optimisation (SEO) whenever you’re trying to attract more people to a web page, which is essential for Airbnb hosts. The more eyes that see your property, the larger your audience to pitch to which should drive your bookings up.
By including keywords that your potential clients will be searching, you can increase the number of people that find your listing by pushing you further up the rankings. It used to be difficult to find out how you can find out your Airbnb ranking, until now.
With ListingOk, you can easily find out your position in Search to avoid sinking past page 20, the point at which your listing will not be findable to potential clients. With ListingOk, you will receive a notification to instantly let you know whenever your listing is ranking poorly, so you know when you need to up your game!
Make your listing stand out
As a bare minimum, you need to fill out every section to give your potential client as much information about the property as possible. Create a catchy title that will make people want to check out your property, as well as high-quality photos that show your property off in the best light possible. House rules set out clear expectations of your visitors to ensure that you’re getting the right type of bookings to suit your property. This information helps the viewer to decide on whether to book, so take time carefully crafting it.
Get great reviews
This might seem easier said than done, but it’s very important that you really provide your first clients with the wow factor to receive positive reviews. Great feedback will then send your listing shooting up the rankings and improve your search position. At the end of the day AirBnB wants to promote their best hosts, so you should do everything you can do show them that your property is the best on their site, by delighting your clients.
Respond to all communication
Sometimes people will contact you to get further information about the property. AirBnB recognizes that hosts that provide the best experience to their customers should rank higher, so providing exceptional levels of customer service will help you to rank higher on the website’s search. This involves replying to any queries promptly so that you can seal the deal much quicker and win yourself more bookings.
When you apply all these tips to your AirBnB, with ListingOk, you’ll be able to track your meteoric rise to the top of the listings to ensure that your property gets the exposure it deserves!
Want to know now how your listing appears in Airbnb Search Results?