Why do I need an email list to market my vacation rental?
Did you know that there are more than 6 millions listings on Airbnb at the moment? Same happens on Booking.com, that is having more and more vacation rental properties every month.
The number of listing on both platforms is growing every day, but this doesn’t mean that you have to rely on luck and wait for someone to find your property through Airbnb’s search engine. You must be proactive and market your Airbnb.
As host, you have many different marketing options, but according to some experts, using an email list is still one of the most efficient marketing methods.
It turns out that email lists are an integral part of every successful modern online marketing campaign and Airbnb rentals are not an exception. Email marketing has proven to be an effective way of increasing the number of bookings on Airbnb. There are many ways in which you can build an email list. For example, you can build a website and link it to your Airbnb profile. Encourage people to leave their email address and promise something in return – information about discounts, useful information about the area where your property is located, freebies like eBooks etc.
Unleash your imagination and remember that modern online user like free things and they will be glad to leave their email address to get freebies in return.
There is also an opportunity to buy mailing lists online. Of course, if you want to use this method, you must ensure that the list is legally obtained and that it contains quality contacts that will probably respond to your messages. The best idea is to use the emails of your old guests and remind them how great your property is.
Email lists, and email marketing in general gives you a chance to deliver value to your subscribers. Try to stay focused on them and think about the things that can add value to their lives. Is it news about the city where your Airbnb property is located? Or maybe a special discount that you are planning for the next season?
With the help of these email lists, you can always stay at the forefront of the minds of your potential or past guests. Of course, you should not be too aggressive with these campaigns because you may lose your subscribers and create a counter effect. Sharing information two times a month should be enough.
As we said, there are many different marketing methods available to Airbnb hosts. Some of them are offered by Airbnb and others are found in other places. What makes the use of email lists for this purpose great is the fact that you don’t need a huge budget to share your message effectively. Email marketing doesn’t have to be a large investment.
This is also an automated promotional/marketing activity because all you need is an attractive message and the rest of the process is automated. You can analyze the effects right away.
So, don’t hesitate to obtain the email of all the guests you had. Build a mailing list and contact them via email. This is an excellent way to stay in touch with them and make them promote your property by telling their friends and relatives about your great property.